It's interesting to note that when deciding what to put on this list, we eliminated any traditional brokerage listing site. Their home value estimates are the best in the business (although you should always take online estimates with a grain of salt), their mortgage calculator is easy to use, and their home search features work best than most other house hunting websites. Zillow has the most features for buyers and sellers. They have the best data they have the best resources.Īnd honestly, I might get fired for saying this, but when I'm looking for property in another state, and I don't have access to the MLS over there, I start on Zillow myself because their search features are actually driven to find exactly what I'm looking for. They have the highest quality bottom-of-funnel leads for real estate agents. Zillow has the best experience for buyers and sellers navigating the market. At the end of the day, their goal is to pair you with, in my opinion, the least attractive agent on the market. So Redfin is the classic bait and switch where their search features are elite, but their agent experience is mediocre. They still get paid whether they help you sell or buy or even if the deal falls through. So their agents and their staff are all paid on salary. The problem here is that Redfin is a real estate brokerage, and they employ their people. As a real estate agent, I can tell my seller, "Hey, this is going remarkably well, and we expect it to sell way more quickly." That's an invaluable tool I can share with the seller to make them feel more at ease. Their algorithm is so strong that we agents celebrate when we get this little "Hot home" tag. And just by their incredible adoption across the country, they have all the data. We work with many buyers and sellers, and everyone quotes Redfin listings. I think you have to put Redfin in the A tier. And because of its agent network, Compass has positioned itself to be a one stop shop for most real estate needs. They have the newest and most exciting technology, they're leveraging AI, and their data and analytics are top-notch. We don't have that kind of adoption yet, but I don't think anyone is trying quite as hard to make the consumer and agent experience as seamless as Compass.Īnd I think there's something to be said for general sex appeal. The search experience is not quite as robust as Zillow, Trulia, and Redfin. They've also made a beautiful search experience. But let me explain why Compass is disrupting what the three remaining major players, Redfin, Trulia, and Zillow, are doing.Ĭompass is putting real estate agents at the center of the whole experience and making it easy for home sellers and buyers to communicate with their agents. There's some bias there, and I fully recognize that. We have four of the major players left, and full disclosure, I work for Compass.
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